Waste Not is a cold-pressed juice brand by Tesco. It uses all the 'not perfect' fruit and veg that does not make it to shelf to make their juice.
Social Media Posts
Social Content Role
I was the key team member responsible for the content creation and running of the social sites, mainly Instagram but also Facebook.
I generated lots of varying posts for the brand including setting up a professional photoshoot which I attended and directed. Alongside this I created still image and text posts, as well as some animations to increase engagement.